Workflow

That's how it all started.

foodcaring stands for a healthy and sustainable life on earth.
They care for people and the environment. We wanted something handmade and down-to-earth for them. For the main logo, we decided to go with a very simple typewriter wordmark, which makes it easy to identify with.

The food they save is anything but perfect, so is the font. So we developed an imperfect stamp logo, which transfers quality and trust. We decided to go with earthy colors which can be found outside during everyday life. Green for plants. Brown for the earth. And red for crispy apples.


SERVICES

Logo, Visual Identity,
Branding, Communication

CLIENT

foodcaring
Munich, Germany

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Honest, authentic & imperfect.

We produced a real wooden rubber stamp that they can use to brand everything in an eco-friendly way & add a personal touch to it.